PRESENTS
NFL’s Guide to
London, United Kingdom
The NFL's Guide to London is a digital experience spotlighting 50 local London businesses and cultural gems, complete with video profiles and stories, to connect 2026 NFL International Game visitors with the heart of the community.
About the NFL
The National Football League (NFL) is the world’s premier professional American football league, uniting 32 clubs and millions of fans across the globe. Beyond the game on the field, the NFL creates meaningful impact through its growing international presence, youth participation initiatives, community programs, and fan engagement experiences that connect people through the power of sport.
This year, the NFL is bringing a game to London on October 04, 2026, creating an opportunity for fans from around the world to experience both the excitement of American football and the culture of the host community. Through this event, the league aims to authentically highlight and celebrate the people, stories, traditions, neighborhoods, businesses, and experiences that make London unique.
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WHAT IS THE NFL GUIDE SERIES
Once in a Lifetime Experience
The NFL Guide Series is an immersive digital platform that showcases the businesses, culture, and unique experiences of NFL host cities. Each Guide features curated profiles, video stories, and insider recommendations designed to connect fans and visitors with the authentic spirit of the region while creating meaningful visibility for local businesses.
More than a visitor’s resource, the series is a storytelling initiative that captures the people, places, and traditions that make each city memorable. From New Orleans for Super Bowl LIX to Wisconsin for the Draft to the Bay Area for Super Bowl LX, every Guide enriches the fan experience and leaves a lasting legacy of connection between the NFL and the communities it touches.
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Congrats, You've Been Selected to Participate
Your business has been chosen to be featured in the NFL's Guide Series, an exclusive platform designed to showcase the very best of London to fans, visitors, and the NFL community during NFL 2026 International Game. This is a unique opportunity to share your story, highlight what makes your business special, and connect with a national audience at one of the world’s biggest sporting events.
What to Expect
As part of the Guide, your business profile will be showcased in a beautifully designed digital experience accessed by thousands of visitors through NFL.com, the NFL One Pass app, and NFL Draft website. Depending on your selection, your feature may also include a professionally produced video profile* that brings your business to life through storytelling and visuals.
*Only a small percentage of businesses will be selected to be featured by video.
No Cost to Participate
Participation in the NFL Guide is completely free of charge. There are no fees or hidden costs — this is an initiative created to highlight and celebrate local businesses as part of the Super Bowl and Draft experiences.
About the NFL Guide Series
The NFL Guide Series is a digital platform designed to spotlight host cities for major NFL events. Each Guide features curated business profiles, video highlights, and insider recommendations, providing fans and visitors with authentic ways to explore the city. From New Orleans for Super Bowl LIX, to Wisconsin for the NFL Draft 2025, to the Bay Area for Super Bowl LX, Pittsburgh and now for 2026 NFL International Games, the series captures the stories and experiences that make each city unique.
Participation Requirements
To be included, participating businesses must:
- Complete Your Profile – Submit your logo, photos, business description, and contact details through the portal.
- Provide Timely Information – Ensure all materials are accurate and submitted by the stated deadline.
- Optional Video Participation – If selected, be available for scheduling and filming of a short professional video profile.
- Promote Your Feature – Share your inclusion in the Guide with your customers and community to maximize impact.
Next Steps
- Use the form below to submit your business profile.
- If chosen for video production, you’ll be contacted by our team to coordinate filming.
- Your profile will go live in the official NFL Guide to London, reaching fans and visitors leading up to and during NFL 2026 International Edition.
We’re excited to feature you and look forward to sharing your story with the NFL community and beyond!
Let's get started!
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Contact Us at partnerships@creativityjustified.com for more information.